Consumo e consumatore sono di fatto termini ancora oggi filtrati da lenti ideologiche che obbligano gli italiani ad una connotazione negativa. Consumare è associato per noi a "sprecare" o a "esibire"...
... convegono qui le eredità (le 3 C) della cultura sociale italica: la radice contadina, quella cattolica e quella comunista...
... per uno strano percorso infatti i consumatori italiani vogliono il benessere (materiale) ma non vogliono accettare la logica economica da cui questo benessere di fatto discende.
Permane così l'ambivalenza, anzi una latente ostilità verso l'economia (vista come qualcosa di manovrato dai "potenti" contro la gente comune) mentre il benessre rientra ormai nella sfera dei "diritti di base" which does not depend on the market or talent, but the mere fact of "being there".
We were unable to become involved and responsible citizens but are failing to become a citizen-consumers who demand products and services efficient, inexpensive, non-problematic.
... the overlap of identity could lead to a systematic discontent that can not be translated into project-action alternative.
At the level of everyday culture lacks all knowledge, even a minimal level, the mechanisms of production, marketing and economics, lack of reliable knowledge on GM, ecology, complexity of the institutional systems and productive, the evolution of technology and its potential but also the limits of application.
The average consumer does not want to think that there are inherent limits to development and that, in his personal equation, the possibility of having more material wealth for themselves and a more relaxed lifestyle.
prefers to attribute the existence of these limits and the selfishness of the powerful politicians of complicity with them, or the waste made by "third-level 2" (from the south, among immigrants, the public servants).
There is mental and emotional space for something like social ethics in the sense precisely, if anything just to afflavi emotional solidarity and universal brotherhood, of romantic environmentalism to the "mother nature".
does not exist because the world view is strictly individualistic and self-centered, extended to a maximum of clan or corporate parent, everything just as the interdependence of economies, policies and quastione label, as well as scientific research, make increasingly require a consciousness "global" of belonging to this "land-land."
... is the consumption of goods, services, fulfillment, media, experiences, social occasions of acculturation, the man of the 3rd millenio cerca quel "making sense" della vita quotidiana di cui sembra avere bisogno e che di fatto determina le traiettorie del desiderio e del progetto, il livello di soddisfazione del vivere.
Se lo scenaio (questo scenario) avesse qualche credibilità allora il senso di gruppi di riflessione e di intervento sulla sostenibilità non può limitarsi a cercare soluzioni "razionali" che si pensa possano, proprio perchè tali, convincere attraverso l'evidenza a modificare la forma mentis e i comportamenti.
Sebbene questo compito sia necessario o addirittura indispensabile, è in qualche modo "secondario" rispetto ad un altro compito, che è quello di prendere atto di quanto all that those of good will can understand it will be difficult "to explain to people," although we can imagine that the wind is changing, that a desire to be reborn and ethics that companies can build up the engine of this development where the ethics policy does not seem able to inspire and govern.
(source: PLANOMIA - Sustainability and consumer behavior - John Siri)
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